In occasione della Giornata Mondiale del Rene , AIRP, l’associazione italiana rene policistico, si rivolge al grande pubblico con lo strumento del direct e-mail marketing.
Più di 480.000 persone riceveranno questo messaggio e saranno ancora una volta sensibilizzati rispetto a questa patologia che colpisce almeno 65.000 italiani.
Dopo i grandi network televisivi e radiofonici nazionali, in questi giorni l’associazione is present on the most important journals and national newspapers and on the most visited web portals.
polycystic kidney disease is an inherited disorder. It is estimated that at least 65,000 Italians suffering from the disease. Just one of the parents will be affected, because the transmission to children has a 50% chance of occurring.
Of the two forms - autosomal dominant (ADPKD), recessive form (ARPKD) - the latter is more rare but also more aggressive. In infants affected, causes frequent mortality, since the first month of life.
AIRP supports research aimed at identifying specific treatment that will prevent the progression of the disease.
Info: www.renepolicistico.it
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